Why Write a Cover Letter?

A resume tells them what you did. A cover letter tells them who you are. Unlock your story today.

Writing a professional cover letter

Many job seekers ask, "Do I really need a cover letter?" The answer is a resounding YES.

While your resume provides a list of your skills and experience, a cover letter gives you the chance to tell your story. It connects the dots for the recruiter and explains why you are the perfect fit for the role. Studies show that even when optional, including a well-written cover letter can increase your hiring chances by 40%.

1. It Tells Your Unique Story

A resume is just data. A cover letter is a narrative.

Use this space to explain the "why" behind your career choices. Maybe you are passionate about the industry because of a personal experience, or maybe you are pivoting careers and need to explain how your past skills transfer to this new role. A resume can't convey passion; a cover letter can.

Tip: Use an opening hook that grabs attention immediately.

2. Explains "Why Us?"

Companies want to know you want *them*, not just any job.

A generic resume looks the same for every application. A cover letter allows you to mention specific details about the company—their values, recent projects, or culture. This proves you have done your research and are genuinely interested in contributing to their specific mission.

Tip: Mention a recent news article or award the company received.

3. Clarifies Employment Gaps

Don't let recruiters guess why you took a break.

If you have gaps in your employment history or are changing industries, a resume can sometimes look confusing. A cover letter gives you the control to frame these transitions positively—whether it was for education, family, or travel—and focus on what you learned during that time.

Tip: Keep the explanation brief and pivot back to your future value.

4. Showcases Communication Skills

Soft skills are just as important as technical skills.

For roles in marketing, sales, management, or administration, communication is key. A well-written, error-free cover letter serves as a real-time sample of your writing ability. It proves you can organize your thoughts and persuade an audience effectively.

Tip: Keep your tone professional yet conversational.

5. Increases Hiring Chances by 40%

Go the extra mile to stand out from the crowd.

When a recruiter has two similar resumes, they will almost always interview the candidate who wrote a cover letter. It shows extra effort, dedication, and seriousness about the role. In a competitive market, this small step can be the deciding factor.

Fact: 53% of employers say a resume is not enough.

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